Pengaruh Daya Tarik dan Reputasi Perusahaan terhadap Minat Melamar Pekerjaan Mahasiswa Manajemen FEB UPN “Veteran” Jawa Timur

At present, attention to the creation of a company brand is starting be used as basis for process employee recruitment or it can said Employer Branding. Apart from Branding, prospective applicants also often make considerations through reputation owned by when applying job. The purpose this study conduct an analysis determine effect Branding and Attractiveness on interest in jobs. sampling technique uses Proportionate Stratified Random Sampling smartPLS analytical tool. Data were obtained questionnaires distributed Class 2017 2018 students via google form, with total sample 151 respondents. findings show that has significant positive influence jobs at UPN "Veteran" East Java Management Students. significantly Interest “Veteran” Student.